Thye Shan’s General Manager, Ms Chan Mei Yi, joins as a panelist on the Digitalisation and Innovation as the New Retail Model. She shares the urgency of retail moving towards e-commerce. However, facing the challenges of setting up an e-commerce stall is only the beginning.
Ms Chan explains that innovation must be carried out constantly to keep up with the times. In addition, implementation is key and it is vital to have the support of both management and staff on the ground. This would form just the foundation of the beginning of online-to-offline (O2O) marketing.
She shares that retail faces an upcoming struggle with manpower, increased costs of materials and competition from online. In order to survive the competition and outdo ourselves, we need to strive to innovate and train our staff.
We would like to thank the organisers and participants for such a successful event. It was a truly engaging and two-way discussion forum that benefited many.